OUTREACH — HOW TO COMPOSE THE PERFECT SUBJECT LINE
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The average business person receives over 100 E-mail’s every single day, Digital Marketing Companies in Liverpool from SEO companies meaning 90 percent of them will most likely be swiftly deleted to make a busy inbox more digestible.
The aim of the outreach game is to get your E-mail opened and read — and that’s where subject line becomes the most important element of outreaching content. Yep — you read that right. One little subject line can make or break your whole outreach campaign, so make sure it’s a good one.
BUT HOW EXACTLY DO I MAKE SURE IT’S GREAT, I HEAR YOU ASK?
When it comes to the tricks of E-mail marketing, the people at Mailchimp’s words of wisdom are pretty simple, yet thoroughly effective:
The best subject lines tell what’s inside, and the worst sell what’s inside”
With this in mind, we’ve put together a handy guide to help you ensure your subject line game is on point.
Whilst there is no such thing as crafting a perfect subject line, we’re confident that using our selection of tips we use on a daily basis for our Digital PR outreach, you can get pretty damn close…
PERSONALISATION MATTERS
If you were trying to get a friends attention on the street you’d call out their name, right? Well the same goes for email marketing. Putting your recipients name directly into the subject line is sure to make it stand out in an overcrowded inbox — after all we’re used to responding to our own name! And there’s proof — research has shown a positive effect on opening rates of emails when the recipients first and last names are prominent in the subject line; Personalised subject lines are 22.2% more likely to be opened.
PUNCTUATION
Don’t be afraid to be visually different. People tend to respond well to things that are striking, so use CAPS, punctuation and even brackets to catch your recipient’s eye. An exclamation point will immediately ignite curiosity in someone, in the same way that a question mark will. Quotation marks are another great way to make your subject line different from the rest of an inbox and very readable.
CALL TO ACTION
Use the trusty CTA technique and ask your potential reader a question! People are hardwired to answer questions, and when asked (or told) to do something, they generally will respond. Try subject line starters such as ‘did you know?’ or ‘can you help?’ to boost your open rate by more than 50 percent.
Read Also: A complete SEO guide for multiple location businesses
THE ‘FROM’ LINE IS KEY
Digital Marketing Company in Manchester ambiguous terms like ‘info’ in your ‘from’ line can have a negative effect on opening rates — no one wants to open an email from someone that they don’t know from Adam. Put your full name into your from line if you know the recipient, or if not be sure to include your company name to give the impression that the email is from a reputable company and isn’t just spam or a virus.
SHORT AND SWEET
Research has shown that shorter subject lines have a greater chance of being read (subject lines with 30 or fewer characters have an above average open rate) so as a general rule, keep your subject line as close to the lower end of 50 characters as possible. Short, clear, concise and punchy are all qualities you should be aiming for when creating subject lines -this is because people favour things they can more easily read and digest.
KEEP MOBILE DEVICES IN MIND
Think carefully — how often do you check your email on your phone or tablet? With our society’s smart phone addiction, chances are it’s a pretty common occurrence. 40% of emails are opened on mobile first — where the average mobile screen can only fit 4–7 words max! This means you need to consider how your email is going to show up in different outlets as well as the traditional desktop computer. IPhones cut off subject lines after 35 characters in portrait view and 80 in landscape view, while Android limits are 33 characters in portrait view and 72 in landscape view. On both devices, the “From field” is also more prevalent than the subject line. Be sure to keep this information in mind when crafting an email.
Connect With: Linkedin
Subscribe On: Youtube
The average business person receives over 100 E-mail’s every single day, Digital Marketing Companies in Liverpool from SEO companies meaning 90 percent of them will most likely be swiftly deleted to make a busy inbox more digestible.
The aim of the outreach game is to get your E-mail opened and read — and that’s where subject line becomes the most important element of outreaching content. Yep — you read that right. One little subject line can make or break your whole outreach campaign, so make sure it’s a good one.
BUT HOW EXACTLY DO I MAKE SURE IT’S GREAT, I HEAR YOU ASK?
When it comes to the tricks of E-mail marketing, the people at Mailchimp’s words of wisdom are pretty simple, yet thoroughly effective:
The best subject lines tell what’s inside, and the worst sell what’s inside”
With this in mind, we’ve put together a handy guide to help you ensure your subject line game is on point.
Whilst there is no such thing as crafting a perfect subject line, we’re confident that using our selection of tips we use on a daily basis for our Digital PR outreach, you can get pretty damn close…
PERSONALISATION MATTERS
If you were trying to get a friends attention on the street you’d call out their name, right? Well the same goes for email marketing. Putting your recipients name directly into the subject line is sure to make it stand out in an overcrowded inbox — after all we’re used to responding to our own name! And there’s proof — research has shown a positive effect on opening rates of emails when the recipients first and last names are prominent in the subject line; Personalised subject lines are 22.2% more likely to be opened.
PUNCTUATION
Don’t be afraid to be visually different. People tend to respond well to things that are striking, so use CAPS, punctuation and even brackets to catch your recipient’s eye. An exclamation point will immediately ignite curiosity in someone, in the same way that a question mark will. Quotation marks are another great way to make your subject line different from the rest of an inbox and very readable.
CALL TO ACTION
Use the trusty CTA technique and ask your potential reader a question! People are hardwired to answer questions, and when asked (or told) to do something, they generally will respond. Try subject line starters such as ‘did you know?’ or ‘can you help?’ to boost your open rate by more than 50 percent.
Read Also: A complete SEO guide for multiple location businesses
THE ‘FROM’ LINE IS KEY
Digital Marketing Company in Manchester ambiguous terms like ‘info’ in your ‘from’ line can have a negative effect on opening rates — no one wants to open an email from someone that they don’t know from Adam. Put your full name into your from line if you know the recipient, or if not be sure to include your company name to give the impression that the email is from a reputable company and isn’t just spam or a virus.
SHORT AND SWEET
Research has shown that shorter subject lines have a greater chance of being read (subject lines with 30 or fewer characters have an above average open rate) so as a general rule, keep your subject line as close to the lower end of 50 characters as possible. Short, clear, concise and punchy are all qualities you should be aiming for when creating subject lines -this is because people favour things they can more easily read and digest.
KEEP MOBILE DEVICES IN MIND
Think carefully — how often do you check your email on your phone or tablet? With our society’s smart phone addiction, chances are it’s a pretty common occurrence. 40% of emails are opened on mobile first — where the average mobile screen can only fit 4–7 words max! This means you need to consider how your email is going to show up in different outlets as well as the traditional desktop computer. IPhones cut off subject lines after 35 characters in portrait view and 80 in landscape view, while Android limits are 33 characters in portrait view and 72 in landscape view. On both devices, the “From field” is also more prevalent than the subject line. Be sure to keep this information in mind when crafting an email.
Connect With: Linkedin
Subscribe On: Youtube
